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05 · Motion · Video

FlexManager: Motion Guide

A template-led video system that explains 80+ software modules with clarity.

Product FlexManager

A compliance software system that offers an expansive range of distinct processes in a single solution. I built the video system that explains it.

Details

B2B social & video
surface
Art Director & Multimedia Designer
role
Individual designer
team
Strategy · Scripting · Motion · Filming · Audio
scope
After Effects · Illustrator · Premiere Pro · Claude · ElevenLabs
tools

Problem 80+ Modules, No Time

FlexManager is a B2B platform with 80+ modules, each with detailed feature descriptions on its website. To drive sales and awareness on LinkedIn, Instagram and Facebook, it had to be communicated fast and visually, in a way a busy professional understands within seconds. Copying feature text was not an option: the content had to be simplified for each platform without losing the depth of what the product does.

Solution A Repeatable System

I owned the whole pipeline, from strategy and scripting to motion design, filming and audio. Each module began with stakeholder meetings on the key features, then scripting and moodboarding in Miro and Microsoft Whiteboard for leadership sign-off. I filmed outdoor footage, set up AV equipment, built icons in Illustrator and animated in After Effects. Voiceovers use three brand-approved ElevenLabs voices, with music and sound effects from Envato. To scale across 80+ modules, I built a drag-and-drop library of After Effects templates, consistent easing, line icons, intros and outros, and backgrounds.

Result A Full Video Suite

A full suite of instructional and promotional videos, each tailored to LinkedIn, Instagram and Facebook, turning feature-heavy content into short videos that sell the product. Engagement grew across the social channels and the content began generating leads.

Impact

  • 80+Modules explained with one template system
  • ↑ EngagementGrowth across social channels
  • ↑ LeadsLeads received from the content

Event highlights video production

Social media & digital production creative outputs that drove results

Reach out for a chat

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Hi! I'm Angelo Joy.

Hi! I'm Angelo Joy.

I’m a digital designer with a passion for bringing solutions and aesthetics together. I’ve appreciated art for its beauty for as long as I can remember, but I’ve always wanted my work to do more: to be functional, intuitive and meaningful.

From doodling in class as a kid in Dubai, I moved across the world to earn a Master’s in Media & Communications from the University of Galway, then refined my craft with a Professional Diploma in UX Design from the UX Design Institute in Dublin.

That journey turned an early love of graphic design into a dedicated practice: creating immersive digital experiences and design strategies that deliver for users and businesses alike.

Outside of work you’ll find me animating in After Effects, at the gym, or at home getting inspired by BPS.space and The Diary of a CEO. Or, put simply, I make things for the love of the game.

Angelo Joy