06 · Graphic design
NexusMed: Brand Identity
A calm, trustworthy visual identity for a healthcare company.
Product NexusMed
A visual identity for a healthcare company, built around the idea of a healthy planet and healthy communities.
Details
- Brand identity & presentation system
- surface
- Designer
- role
- Individual designer
- team
- Identity · Typography · Colour · Presentation templates
- scope
- Illustrator
- tools
Problem Calm and Credible
The company needed an identity that feels trustworthy and human, and a way to carry it across its existing presentation workflows without breaking them.
Solution A Soft, Clear System
I built a palette of deep navy, clear blue, lavender and a lime accent, set entirely in Inter, where emphasis comes from weight and never from colour, underline or italics. Glassy 3D forms add a modern, optimistic tone. I reviewed the existing presentation deck to decide what to retain, update or create from scratch, giving a structural blueprint that preserved vital legacy workflows while integrating the new identity.
Result A Ready-to-Use Identity
A cohesive identity and presentation template system the team can apply consistently.






