07 · Graphic design · UI/UX
30 Women 30 Stories
A bold carousel system that turned 30 voices into one cohesive movement.
Product 30 Women 30 Stories
A grassroots LinkedIn campaign in which contributors each share a carousel post spotlighting a woman in STEM from their own network.
Details
- LinkedIn carousels
- surface
- Designer
- role
- Individual designer
- team
- Campaign identity · Typography · Template system
- scope
- Illustrator
- tools
Problem 30 Posts, One Movement
The identity had to be bold enough to stop a scroll, and cohesive enough that 30 posts by 30 different people still read as one unified movement.
Solution A Loud, Warm System
An unapologetic palette of acid yellow-green, hot pink, black and white shifts colour from slide to slide. Wavy, organic backgrounds push back on the hard edges STEM is usually shown with. A scalloped, flower-like badge appears in the logo, the day counter, the icons and the watermark, so the series is recognisable before a word is read. Heavy blackletter (TAN Nimbus) gives gravitas and a rounded retro serif (TAN Kindred) keeps it warm. The carousel runs profile, about me, what I’m working on, recent wins, quote, connect, like a mini magazine feature.
Result A Template to Be Proud Of
A template contributors were proud to post, which made the women being featured feel celebrated.
Impact
- 30Posts by 30 contributors
- 1 movementOne badge, one font system, one texture
- 6 slidesA magazine-style story structure
