03 · Graphic design
Mount Juliet: Meta Campaigns
Up to 15 Meta ads across three formats for a 5-star heritage resort, shipped in one week.
Product Mount Juliet
Seasonal Meta advertising campaigns for a 5-star heritage resort in County Kilkenny, designed to drive audience engagement and bookings with an elevated, timeless look.
Details
- Paid social, Meta
- surface
- Digital Designer
- role
- Individual designer
- team
- Campaign design · Photo retouching · Template system
- scope
- Illustrator
- tools
Problem One Brand, Many Audiences
The resort needed to speak to golf enthusiasts, wedding parties and corporate retreat executives, all in a sophisticated style that reflects world-class hospitality. That meant 10 to 15 campaigns across three aspect ratios in one week, within strict rules for logo placement, colour and safe zones.
Solution A Template That Scales
I set one repeatable structure: centred copy, the logo at the top, subtle gradients for legibility over varied photography, and a colour-blocked call-to-action panel. In Photoshop I retouched the photography and used Adobe Firefly to expand backgrounds where ratios demanded it, cleaning up by hand. Carousels alternate hero imagery with detail shots for narrative depth, with contrast and colour balanced across each series. A tight feedback loop with the client and social team kept delivery fast.
Result Fast, and Engaging
All 10 to 15 campaigns shipped within the week. The creative increased engagement and led to more website visits and bookings, with exact figures still to come. The project also showed how much precise asset versioning and naming matter in high-volume work.
Impact
- ↑ EngagementAcross the Meta campaigns
- ↑ Website visitsQualified click-throughs from the ads
- ↑ BookingsConversions from campaign traffic
