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02 · Graphic design

Cairn Homes: Launch Press Ads

Sales-launch press collateral for a new Donabate development, designed and delivered in two days.

Cairn Homes: Launch Press Ads

Product Hampden Hill

Sales-launch collateral for Cairn Homes’ new coastal development in Donabate: national press advertisements for the station view apartments, an estate sign and large-format hoarding panels for the future school site.

Details

Print: national press, signage, hoarding
surface
Digital & Graphic Designer
role
Individual designer
team
Typography · Layout · Compositing · Print production
scope
Adobe InDesign · Illustrator · Photoshop
tools

Problem Two Days, Two Languages

The launch needed premium press ads, an estate sign and bilingual (English and Irish) hoardings within a two-day turnaround. All of it had to stay on brand, appeal to prospective buyers and carry the mandatory Irish housing disclosures, including BER ratings and legal information.

Solution Premium and Legible

I studied Cairn’s brand guidelines and existing press ads, then built a strict typographic hierarchy in InDesign over a coastal texture from the Hampden Hill website. I left QR codes out on purpose to keep the reading experience clean, using a website URL and the tagline “Built for Good” in a bottom brand band instead. The hoardings use high-contrast alternating panels, very large type and careful spacing, with text kept clear of panel joints and headerboards. Irish translations were verified with native speakers, and every large-format file was built at 1:10 scale with vector artwork, proper bleed and correct colour profiles.

Result Delivered in Two Days

All print assets were delivered within the two-day deadline and approved by the client for a clean, premium execution. The project deepened my print-production skills, from colour management for The Irish Times and Irish Independent to large-format setup and bilingual layout.

Impact

  • 2 daysFrom brief to delivery
  • 2 languagesEnglish and Irish, verified with native speakers
  • 1:10Scale production files, ready to install

Press advertisements

Press advertisements

Press ad layout

Estate sign

Hoarding panels

Used AI for illustrative purposes of the panel mockup

Reach out for a chat

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Hi! I'm Angelo Joy.

Hi! I'm Angelo Joy.

I’m a digital designer with a passion for bringing solutions and aesthetics together. I’ve appreciated art for its beauty for as long as I can remember, but I’ve always wanted my work to do more: to be functional, intuitive and meaningful.

From doodling in class as a kid in Dubai, I moved across the world to earn a Master’s in Media & Communications from the University of Galway, then refined my craft with a Professional Diploma in UX Design from the UX Design Institute in Dublin.

That journey turned an early love of graphic design into a dedicated practice: creating immersive digital experiences and design strategies that deliver for users and businesses alike.

Outside of work you’ll find me animating in After Effects, at the gym, or at home getting inspired by BPS.space and The Diary of a CEO. Or, put simply, I make things for the love of the game.

Angelo Joy