01 · Graphic design · UI/UX
Respond: Recruitment Campaign
Print and social creative recruiting early-years educators for a leading Irish housing charity.
Product Respond
A recruitment campaign for one of Ireland’s largest not-for-profit housing associations. It attracts certified early-years practitioners to Respond’s nationwide Early Learning & School-Aged Care services across print and social.
Details
- Print & social campaign
- surface
- Lead Designer, project at Originate
- role
- Individual designer
- team
- Visual hierarchy · Image compositing · Layout
- scope
- Illustrator · Photoshop · InDesign
- tools
Problem Trust, Without Clutter
Respond’s brand has to earn the trust of tenants, local authorities and the wider community. The campaign needed to communicate workforce benefits across print and digital while holding strictly to brand guidelines, and banners risked becoming walls of text.
Solution One System, Four Formats
I designed roll-up banners (for recruitment and parent outreach), an A4 poster, a DL leaflet and social media graphics. Relatable, human-centric imagery conveys opportunity and community, in a modern, trend-forward look that stays inside the brand. A QR code with the URL replaced text-heavy copy and bridges the banner to the landing page. Built in InDesign, Photoshop (Firefly, Nano Banana) and Illustrator.
Result Delivered and Well Received
Every print and digital asset was delivered on time, and the client appreciated the modern aesthetic that still followed the guidelines. The campaign is scheduled for a future rollout, so success was measured through client satisfaction and deliverables.
Impact
- 4 formatsOne cohesive campaign system
- ApprovedStrong client appreciation
- Print → WebQR code links banners to the landing page
